Harpoonr

Helping DTC brands run no-risk influencer campaigns through data-driven discovery, vetting, and fast creator replacement.

Running Influencer Campaigns?

Most influencer campaigns do not fail loudly. They fail quietly.Creators look good on the surface, but early signs of stagnation, low activity, or weak audience intent only become obvious once the campaign is already live.At that point, brands are stuck.
Agencies are under pressure.
Budgets keep running.Harpoonr is built to catch these issues early and replace risk before it compounds.

How We Work

Creator Gates & Early Replacement

Before any creator is shortlisted, they must pass a clear set of gates.This is not a follower count threshold or a gut-feel decision. The goal is to reduce downside before a campaign ever goes live.Creators are evaluated consistently across:

  • Broad discovery within the relevant niche

  • Follower count ignored at the start

  • Signs of emerging momentum, not just past peaks

  • Recent stagnation across the last 5 to 10 posts

  • Consistent posting and activity levels

  • Audience intent in comments, not surface hype

Harpoonr is used to reduce the creator pool so manual judgment only happens where it actually matters.Once creators are live, performance is not left until the end of the campaign.One primary metric is agreed upfront, based on the campaign goal. This might be engagement velocity, views relative to baseline, or early traffic or sales signals.Within the first 24 to 72 hours, creators are evaluated against that benchmark.If a creator misses it, they are replaced.There is no debate and no sunk-cost thinking.This caps downside for the brand and removes subjective decision-making under pressure.Past performance is not always predictive, but early signals are often enough to catch issues before budgets are wasted.

The Pilot Offer

This pilot is designed to prove the process in live campaigns.What you get:

  • 5 to 10 creators shortlisted per campaign

  • Creators vetted against agreed minimum benchmarks

  • Free replacement guarantee until the standard is met

  • Emerging creator detection before wider market saturation

  • Campaign-specific vetting and manual review

  • No outreach, negotiation, or chasing required from your team

Scope and creator count can be adjusted depending on campaign needs.

Why this works

  • Surface metrics lie before campaigns fail

  • Early validation catches problems while they are still cheap to fix

  • Replacement protects brand spend and agency reputation

  • Data narrows the field, judgment focuses the decision

Harpoonr is currently running a small number of pilots with DTC brands and agencies to refine and validate this process.If you are running influencer campaigns and want a clearer, lower-risk way to scale them, apply below.